Job Description:

• Plan, execute, and measure business-to-business digital marketing programs (digital media, database marketing, online marketing, search engine, social media, websites, etc) across multiple channels with extensive experience in paid media buying on channels like LinkedIn, Facebook, SEM and display advertising.
• Define and drive marketing programs to generate/accelerate/reactivate sales pipeline across various stages of buying cycle and personas.
• Develop, implement, and iterate on full life-cycle B2B demand generation campaigns, using a variety of channels and tactics based on campaign goals and target audiences to enable the sales team to qualify and win deals faster.
• Record and analyze performance data as well as enterprise software buying behavior data from our acquisition campaigns and provide insight to the team on a weekly basis.
• Contribute directly to building and executing upon a robust content calendar that educates buyer personas and addresses customer pain points across the marketing funnel. Perform continued audience research, persona planning, and discovery of current trends.