Marketing
DIGITAL MARKETING SPECIALIST
We are looking for an Search Engine Optimization expert to manage all search engine optimization and marketing activities.
A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.
SEO Specialist Responsibilities:
- Do document mapping activities
- Do QA activities for mapped documents
- Do cross-browser testing
- Researches work related to mapping activities will be done from time to time
- Gathering and evaluating user requirements, in collaboration with digital product managers, web developers, and product development team.
- Illustrating design ideas using storyboards, process flows, and sitemaps
- Designing graphic user interface elements like headers, navigations, menus, tabs, widgets, buttons, contact forms, webpages, emails, logos, icons, etc.
- Designing web content media like images, infographics, ebooks, etc.
- Provide graphic user interface of applications in web and mobile browsers
- Creating images and layouts using design software (Adobe Photoshop/Illustrator and similar applications)
- Optimizing content and media for coding, user experience, mobile responsiveness, search engines, page load speed, and page rendering
- Optimize copy and landing pages for search engine optimization
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Research and implement content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and other initiatives and campaigns
- Analyze competitor websites for organic traffic insights
- Develop and implement link building strategy
- Provide regular updates throughout the process
- Use Google Tag Manager to integrate tracking actions and events.
- Use Google Analytics and Google Search Console to compile regular performance reports.
- Assist the content team in the creation of high quality, informative SEO content.
- Carry out detailed keyword research according to the latest keyword strategies.
- Keep pace with SEO, search engine, and internet marketing industry trends and developments
- Review and analyze client sites for areas that can be improved and optimized
- Identify powerful keywords to drive the most valuable traffic
- Write powerful calls-to-action to convert visitors
- Fill websites and other content with effective keywords
- Analyze keywords and SEO techniques used by competitors
- Write original content for web pages – tailored for the target audience constantly check search terms, rankings and analytics to monitor the performance of client websites and make recommendations for improvement
- Develop and integrate content marketing strategies.
- Monitor the algorithms set by the search engines to keep up to date with changes.
Minimum Qualifications:
- At least 2-years proven work experience as a UX/UI designer or web designer/graphic artist
- Demonstrable graphic design skills with a strong portfolio
- Solid experience in creating wireframes, storyboards, user flows, process flows and site maps
- Proficiency with visual design software, wire-framing tools, and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop) Proficiency in HTML, CSS and JavaScript for rapid prototyping is a plus
- Up-to-date with the latest Web trends, techniques and technologies in landing page optimization and conversion rate optimization.
- A keen eye for aesthetics and details
- Excellent communication skills
- Good time-management skills A
- bility to work methodically and meet deadlines
- Experience working in an Agile/Scrum development process is a plus
- Ability to solve problems creatively and effectively
- Team spirit; strong communication skills to collaborate with various stakeholders
- Bachelor’s Degree in Design, Computer Science, Visual Arts or relevant field
- BS/MS degree in a quantitative, test-driven field
- Minimum 3+ years of directly related Search Engine Optimization experience
- In-depth experience with website analytics tools (e.g, Google Analytics)
- Experience with bid management tools
- Experience with A/B and multivariate experiments
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO
- A deep understanding of how the search engines rank websites
- Experience with content writing, building backlinks, and optimizing web pages
- Familiarity with the WordPress platform and proper formatting practices
- High-quality reporting, copywriting and analytic skills.
- Excellent time management skills and the ability to prioritise work.
- A detailed understanding of PR in order to get the client’s message heard.
- A desire to understand what drives Google’s algorithms.
- A commitment to keeping your skills and knowledge up to date.
- Problem solving ability, structured thinking and the ability to understand complex issues.
- Self-starter, strong initiative and leadership skills
- Strong quantitative skills, particularly in statistics and data analysis for understanding ranking algorithms
- Ability to adapt quickly in a rapidly changing working environment
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- Ability to work within a team and independently
- A good understanding of the wider marketing context